Privacy & Security


BlingGuard Privacy Policy Statement

BlingGuard respects your privacy and believes the best way to serve you on the Internet is with honesty, accountability and adherence to legal standards. We are sensitive to the issue of privacy and have structured our online activities to maximize your control over the disclosure of your own personally identifiable information. This Site is for information purposes only and this Privacy Policy relates specifically to this Site only and does not apply to third parties’ sites, which have their own terms of use and privacy policies. Our Site may contain links to other websites of interest.  However, once you have used these inks to leave our Site, you should know that we do not have any control over that other website.  We cannot be responsible for the protection and privacy of any information which you provide while visiting such other sites and such sites are not governed by this privacy statement.  Please read the respective sites' terms and policies when accessing those sites. This Privacy Policy Statement includes our general terms and conditions. By using our Web site (the "Site"), you agree to be bound by the terms of this Privacy Policy and the related terms and conditions included herein. We may change this Privacy Policy and related terms and conditions at any time by posting revisions to the Site, and your continued use of the Site indicates your agreement to the revised terms. Accordingly, you should check the terms and conditions of this Privacy Policy and related terms and conditions from time to time to keep informed of such amendments, and, if you do not agree to the terms of this or any revised policy, please exit the Site immediately.

What Information is Collected

BlingGuard may collect two types of information: personally identifiable information and aggregated non-personally identifiable information.  Personally Identifiable Information will include information such as your name, user name, password, address, postal code, telephone number, e-mail address, age, preferences and opinions. BlingGuard does not collect personally identifiable information about an individual except when individuals provide such specific information on a voluntary basis. Aggregated information will include information that is anonymous such as the type of browser you are using or other such non-personally identifiable information.

BlingGuard does not store or in any way retain credit card account data including, among other information, credit card account number and/or expiration dates.

Why is the Information Collected?

BlingGuard may collect your personal information in order to enable BlingGuard to make improvements to the Site, ensure that content standards of the Site are rigorously upheld, enable us to contact contest prizewinners (where applicable) and better serve your specific interests. We may also request you to voluntarily provide personal information that is not required to access features of our Site.

BlingGuard may transparently collect non-personally identifiable aggregate information through the use of cookies or by other means. We use this information to assess general usage patterns, including identifying repeat users, collect demographic information, administer and make improvements to the Site to tailor our visitors’ experiences at the Site and display content according to their preferences so as to make it more useful to you and other users. BlingGuard, our business partners, and such other third party as we may designate reserve the right to use, maintain, update, disclose and/or sell aggregate non-personally identifiable information to third parties.

What We Will and Will Not Do With the Information You Provide

BlingGuard uses information generally to compile statistical data, keep in contact with users and provide them with a better interactive experience. BlingGuard may use your information specifically for the following purposes: (i) to improve the content of our Site; (ii) to personalize and/or customize the content and/or layout of our Site for each individual visitor; (iii) to notify visitors about updates to our Site; (iv) to identify our visitors' preferences; (v) to keep you informed about product and services (both ours and third parties') in which you have expressed an interest; (vi) to establish your eligibility for special offers and discounts; (vii) to complete business transactions; (viii) to contact you as part of a promotion; (ix) to allow you to make a posting on the Site; (x) to administer individual accounts; (xi) to provide customer support; (xii) to meet legal requirements; (xiii) to provide Internet security; and/or (xiv) to analyze the collected information. If you have entered and won one of BlingGuard’s contests or promotions, BlingGuard and/or its sponsors may publish your first name and city of residence.

In the event that we sell a substantial portion of our business assets, our customer information may be among the transferred assets. In such event, the purchaser will inherit the confidentiality obligations posted herein.

BlingGuard works closely with a number of parties who may perform functions on our behalf, including fulfilling orders, providing promotional materials to our users, sending e-mail, managing, compiling and processing data, processing credit card payments or providing customer service. We do not disclose your personally identifiable information to these parties except to the extent necessary to enable them to provide the specific services to you.

Other than for the specific purposes set forth in this Privacy Policy Statement, we will not disclose your personal information to any third parties unless we obtain your prior consent or are legally compelled to do so. In addition, we will not contact you without your permission except as specified above or in connection with the registration process. On the Site, you will be given the opportunity to opt out of receiving e-mails, promotional and/or marketing information about other products, services and offerings from BlingGuard and/or any third parties or other information from BlingGuard. Please indicate your preferences on the Site accordingly, by checking the appropriate boxes (where applicable). If you have questions about how your personal information is used, please contact us.

Privacy and Children

Use of the Site is limited to persons of the age of 18 years or older.  By using the Site, you represent that you are at least 18 years old.  .


When you visit the Site, we may store or recognize some information on your computer in the form of a "cookie" or similar file. "Cookies" are small text files that identify an individual computer's browser entering the Site. The cookies we store have been designed so as to not pose a security threat to you. No personal information is stored within the cookies. For example, cookies allow us to track a browser's movement through the Site over several sessions. Through cookies, the Site can recognize repeat visitors, facilitate the visitor's access to and use of the Site and allows the Site to track usage behavior that will allow content improvement and enable us to tailor our Site to better match your interests and preferences. If you do not want cookies placed on your computer, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Most Internet browsers or other software will allow you to do this. Please refer to your browser instructions or help screen to learn more about these functions. If you reject cookies, functionality of the Site may be severely limited, and you may not be able to take advantage of many of the Site's best features.

How Secure is Your Information

Any unauthorized use of the Site may result in criminal and/or civil prosecution. We have policies and procedures in place to protect the privacy and confidentiality of your information that we collect and maintain, including contracts with third parties that may manage the information provided by you. All personal information is stored on secured servers, behind a firewall at a data center with access to data strictly controlled. Only individuals specifically involved in the analysis and other functions set out herein may have access to your personally identifiable information. These individuals have been provided the requisite training on our privacy policies and practices.


Without limiting the foregoing, BlingGuard shall have the right to immediately terminate your access to this Site in the event of any conduct by you which we, in our sole discretion, consider to be unacceptable, or in the event of any breach by you of any of these terms and conditions and/or this Privacy Policy.

Updating / Deleting your Information

BlingGuard enables our users to update/correct personal information previously submitted which the user states is erroneous to the extent such activities will not compromise privacy or security interests. To update or delete your information, please contact us online at [email protected] or to contact us in writing mail to BlingGuard LLC, 445 Park Avenue, Floor 10, New York, NY 10022. Please note that it may be impossible to delete a user's entry totally without some residual information because of backups and records of deletions.